Our Values
Cred Jewellery is founded on 'Beautiful Ethics' and is pioneering ethical jewellery; the Cred Foundation takes those ethics even further.
We love beauty, but not just in terms of gold or silver. The beauty of the Natural World, the celebration of diversity & culture, the value of human life: these are things we value, and they affect how we treat people and the world we live in.
Our ethics are shaped by what we value, and so we work towards the following:
Transforming Lives:
We believe that transformation is necessary, but that it is also possible. We look to direct our activities to projects and partnerships that will bring lasting transformation for people and the environment.
Justice for the Poor:
We’re working to redress the balance for developing nations: the balance of dignity, equality, and the opportunity to stand on your own two feet.
A Relational Approach:
We like to work in meaningful partnerships, whether with international partner or other NGO's or organisations. We prefer quality to quantity.
